“It’s a curious fit, in some ways, a digital media platform [Daata Editions] partnering with a major auction house [Phillips]. Yet both parties share a common goal: developing a legitimate market for digital art.”
Artnet wrote about this unique partnership, which will hopefully transform an industry with well-known monetization challenges. Everyone involved understands there is a major need to develop a marketplace, and we are thrilled such high-profile organizations are willing to experiment.
Visit artnet to read the article, and visit the Phillips auction house in April 2019 to view the artworks in person. Photo courtesy of Phillips.
