“A new project on the Sunset Strip aims to reimagine the billboard as something more.”
In the age of over-advertizing, how do we filter? How do we maintain relevancy? How do we captivate attention in a tasteful and meaningful manner? West Hollywood has begun experimenting. Architect Tom Wiscombe has devised a brief for a seven-story mixed-use visual installation blending advertising and art while creating a public hub for performances. As he describes, “connecting local events with a worldwide audience.”
