“The goal is to transport people from the physical world to the digital world.”
Times Square is well known for its large-format advertisements, but how does that translate to a world full of selfies and screens in every pocket? Quite well, actually, with future innovations on the horizon. Interesting note – people average 81 minutes hanging out in Times Square, with 8 minutes of that looking at billboards.
Read more via the New York Daily News, who interviewed everyone from business owners to advertising executives, to see just how big of a draw the billboards and LED screens are. Photo from Wikipedia.
