“In a smartphone world, the biggest screens still matter.”
Curbed explores why companies such as Netflix are still doing $150 million advertising buys on outdoor signage. Digital outdoor ad spending has grown 15 percent annually in recent years, according to PricewaterhouseCoopers, has a 40% better ROI than digital search ads, and will continue to improve as technology opens up new opportunities. It’s no surprise cities all over the world are looking to outdoor advertising as a main marketing tool.
